What is a Graphic Designer & What do they do?

Most people today know what a graphic designer is but for those of you who don’t, you will likely encounter one in your lifetime. 

Graphic Designers combine design and technology in order to communicate ideas. The tools of a graphic designer are varied, but the most important are the use of image and typography. In the hands of a graphic designer, whether with pencil or pixel, the goal is the same–to convey a message between client and audience in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques. They also produce promotional materials, packaging, design distinctive logos and develop material for Internet Web pages, interactive media, and multimedia projects. (1) Everett Community College. 

A graphic designer (also referred to as communication designers) visual-thinking problem solvers often work closely with sales, marketing, advertising and public relations professionals to collaboratively communicate ideas and concepts.

We are given a brief with a design problem to solve and develop and research to come up with a design solution. Depending on where you work will depend on the type and scope of the work, with designers working in all industries and various types of businesses.

Being a graphic designer is a rewarding and satisfying career path; when you make your clients happy they keep coming back to you and will refer you to all their associates. 

You will spend your days meeting with and corresponding with clients, coming up with ideas and concepts, designing and drawing on the computer. 

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What should I write about in my Blog?

My little sister recently set-up her own website and asked me “what should I write about in my blog? I’ve been blogging for many years now so I said to her “what do you want to write about? What’s your passion and what do you want to share with the world?”

She said…

“I want to write about makeup and inspire people to be beautiful on the inside as well as our”.

So I said…

“Great! So why not start by introducing yourself and your makeup business to set your blogs tone and give it a voice”.

Find Your Voice

If you are blogging on own personal website write about you!

Firstly, start writing and you will find your voice…

Blogging for Personal Gain

You can share your experiences and skills; what makes you special or different? Bloggers these days strategically use their blogs more like a personal Resume to attract potential employers and clients. 

Blogging for Business 

If your blogging on your businesses website, you can write about your business and introduce your blog – what are you an expert in? What can you offer your customers? You could also incorporate your mission and vision statements (in a personable way). Remember with your businesses blog to be mindful of your audience and the level of professionalism expected.

A great example of an opening blog post: https://www.sarahcliffordillustration.com/blog/2016/4/23/my-first-blog-post.

Your voice is important

Everyone writes differently so don’t be concerned with writing the way someone else does. Bare in mind that people reading blogs like relatable content, so be yourself and write in your own voice.

Blog Post Inspiration

You can write a blog post literally about anything!

If your stuck for ideas:

  • Write a list.
  • Write a ‘How to…’ guide or tutorial.
  • Write a Story.
  • Write a Poem.
  • Write a review or analysis of a product, service or someone else’s post. Whether positive or negative, don’t be afraid to have an honest opinion.
  • Interview someone.
  • Write about anything your passionate about and use examples from relevant sources.
  • Write about anything you are a subject matter expert in so others with an interest in the subject will read.
  • Write about your views and don’t be scared to voice an opinion.
  • Write about your life or insert personal experiences into your posts to add colour and intrigue to your writing.
  • Write an inspirational or motivational post with images or quotes.
  • Create and post a clever infographic.

You can write as little or as much as you like. Not every post has to be a novel.

Use links to relevant content that makes your point or enhances your post in some way, include images, link your WordPress blog to social media to optimise your readership and include tags to allow Google to find your content.

I won’t go into optimisation in this post as it’s such an enormous topic all on its own. However I’d recommend optimising each blog post or you may not be found by your target audience. 

Connect with your readers

Respond to your reader comments on posts. You don’t have to respond to all comments but respond when required or a question is asked.

If you get stuck …

There are lots of great blog topic generator tools online you can use for inspiration as well. Try: https://www.hubspot.com/blog-topic-generator.

So now you have the tools to get started, get blogging!

Marble by Design 

The shops are full of funky marble, pastel and golden accessories at the moment and what a magnificent texture marble is!

From homewares to fashion to graphic design and everything in-between, marble has been around for centuries.  Our clever modern day graphic designers have reinvented the textile creating a feminine, pretty but funky design trend.

This one has come full-circle; human beings have visited marble before in our history; think back to the 80’s and interior design trends. What a decade that was!

Although evolved, this trend is so decadent, fascinating my Designers eye.

Beautiful, natural and forged by heated crystallised rocks; each slab of marble is unique by design naturally.

How do you feel about this quirky recycled and reinvented design trend?


There’s Something About Zebras

Zebra-jedi illustration

Quirky, one-of-a-kind and grand, these unique animals inspired my brand.

Is it just me or do you love Zebras too?
I just love their design and their monochrome hue.

Striking – made up of both geometric and linear shapes, they’re unique by design juxtaposed against an African landscape.

There’s something about Zebras.

Just ask a horse.

They wish they had half a Zebras Jedi-force.